Where’s the Laminate?
by Kandi Slominski, Manufacturers' Representative, SalesTeam Professional Services, Inc.

Have you been led to believe that the durability of a label is only as good as its laminate? Well, Metalcraft’s labels are even more durable without a laminate! Impossible, you say? Read on!

Metalcraft prints their polypropylene and polyester labels using a subsurface print method. Literally, the image is printed on the underside of a clear substrate, and then sealed to the substrate by a colored carrier (white, silver, or clear) and backed by a high-tack adhesive on an easy-to-peel liner. The subsurface printing protects the image from abrasion, chemicals, removes the possibility of de-lamination, plust the .002” and .003” substrates offer more UV resistance than standard .001” laminates. Printed using a digital lithograph print method, the image is also more attractive than traditionally printed labels. In addition, Metalcraft offers PMS color matching and 4-color print process. The result? A more durable, longer lasting, better looking label with a cleaner image, more color options, and a guaranteed to scan bar code. Call me at 920-685-0751 for samples and/or pricing on any of Metalcraft’s subsurface printed labels today!